The NIL Era Has Changed Everything

When the NCAA opened the door for athletes to profit from their Name, Image, and Likeness (NIL), a whole new world of opportunity (and confusion) was born.

Suddenly, terms like “collectives,” “endorsements,” and “compliance clauses” started flying around locker rooms and social media feeds.

At Supra Sports Management, we’ve seen one thing hold true across the board:

The athletes who understand how NIL works are the ones who thrive.

So, let’s break down one of the biggest questions we hear:

What’s the difference between a collective and an individual NIL deal, and which one’s right for you?

5 Common NIL Mistakes College Athletes Make (and How to Avoid Them)

Because a great deal on paper isn’t always a great deal in practice.

🏈 The NIL Boom, and the Blind Spots That Come With It

The NIL era has transformed college sports, giving athletes unprecedented opportunities to build their brands and earn income.

But here’s the truth:

For every athlete who lands a smart NIL deal, there’s another who signs something they regret.

At Supra Sports Management, we’ve reviewed hundreds of NIL contracts, and we see the same red flags again and again, deals that look great at first but end up costing athletes their time, eligibility, or even money.

Before you sign your next agreement, here are five of the most common NIL mistakes athletes make, and how to avoid them.